I think we're the first to do this! If you shop with us this month on AMS, we're giving 10 BA Avios for every £1 you spend (normally it is 5). Just click through to our website from the BA Avios eStore.
A ticket from London to Paris is just 4000 miles so for £400 of models and you can find yourself on the real thing.
Might be a help to some air mile collectors!