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Old 10-14-2021, 04:51 PM   #286
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Re: Alitalia finally out of the abyss ... or maybe not

The farce continues: ITA obtains Alitalia brand for 90 million euro.


In a long-awaited decision, ITA Transporto Aereo took over the Alitalia brand and its associated web domains, following the extraordinary administration’s acceptance of the bid presented, for a value of 90 million Euros.
This acquisition will allow the company to continue to use the websites, brand, livery, uniforms and other associated identification.
Yesterday we reported that ITA would continue to use the brand temporarily by agreement, but the acceptance of the reported offer will grant it the permanent right to use the Alitalia name.
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Old 10-15-2021, 06:18 AM   #287
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Re: Alitalia finally out of the abyss ... or maybe not

I never saw it coming!

Would've been pretty funny for Ryanair to purchase the brand. But we just get smaller reincarnation of Alitalia, which might be debt free but also lost a lot of its most valuable slots.
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Old 10-15-2021, 07:27 AM   #288
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Originally Posted by DutchCollector View Post
I never saw it coming!

Would've been pretty funny for Ryanair to purchase the brand. But we just get smaller reincarnation of Alitalia, which might be debt free but also lost a lot of its most valuable slots.
Exactly.
We can say "Bye bye Alitalia - welcome back Alitalia". For me, even being Italian, it is the usual shame.
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Old 10-15-2021, 11:20 AM   #289
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Re: Alitalia finally out of the abyss ... or maybe not

ITA Airways new livery. Despite the brand Alitalia the new airlines is called ITA Airways (no more Alitalia in the sky).



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Old 10-15-2021, 02:06 PM   #290
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Re: Alitalia finally out of the abyss ... or maybe not

Looks Italian allright!
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Old 12-05-2021, 03:15 PM   #291
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Re: Alitalia finally out of the abyss ... or maybe not

ITA Airways firmed the agreement with Airbus for 7 A220s, 10 A320neos and 10 A330neos




https://www.airbus.com/en/newsroom/p...irbus-aircraft


Toulouse, France, 1st December 2021 – ITA Airways, Italy’s new national carrier, has firmed up an order with Airbus for 28 aircraft, including seven A220s, 11 A320neos and 10 A330neos, the latest version of the most popular A330 widebody airliner. The order confirms the Memorandum of Understanding announced on 30th September 2021. In addition, the airline will pursue its plans to lease A350s to complement its fleet modernisation.
“Today the strategic partnership with Airbus takes an important step forward with the finalisation of the order we announced last September. In addition to this agreement, possibilities for further collaboration have emerged, in particular regarding technological developments in the aviation sector and digitalisation, where Airbus is the market leader. All this is part of the actions to achieve our environmental sustainability objectives, " said Alfredo Altavilla, Executive President of ITA Airways.
"We are very proud to partner with ITA Airways in building its long-term future with the most efficient, latest technology Airbus aircraft. This agreement supports ITA Airways business objectives to develop its network in Europe and internationally in the most sustainable way,” said Christian Scherer, Airbus Chief Commercial Officer and Head of Airbus International.
These new Airbus aircraft will expand the initial ITA Airways fleet with a new generation aircraft with better environmental performance, equipped with latest technologies and state-of-the-art cabins to guarantee maximum operational efficiencies for the airline and the best comfort to travelers.
The A220 is the only aircraft purpose-built for the 100-150 seat market and brings together state-of-the-art aerodynamics, advanced materials and Pratt & Whitney’s latest-generation geared turbofan engines. With a range of up to 3,450 nm (6,390 km), the A220 gives airlines added operational flexibility. The A220 delivers up to 25% lower fuel burn and CO2 emissions per seat compared to previous generation aircraft, and 50% lower NOx emissions than industry standards. In addition, the aircraft noise footprint is reduced by 50% compared to previous generation aircraft - making the A220 a good neighbour around airports.
The A320neo Family is the most successful aircraft family ever and displays 99,7% operational reliability rate. The A320neo provides operators with 20% reduction in fuel consumption and CO2 emissions - The A320neo Family incorporates the latest technologies including new generation engines and Sharklet wing tip devices. The Airbus’ A320neo Family offers unmatched comfort in all classes and Airbus’ 18-inch wide seats in economy as standard.
The Airbus A330neo is a true new-generation aircraft, building on features popular for the A330 Family and developed for the latest technology A350. Equipped with a compelling Airspace cabin, the A330neo offers a unique passenger experience with the latest-generation in-flight entertainment systems and connectivity. Powered by the latest Rolls-Royce Trent 7000 engines, and featuring a new wing with increased span and A350-inspired winglets, the A330neo also provides an unprecedented level of efficiency – with 25% lower fuel-burn per seat than previous-generation competitors. Thanks to its tailored mid-sized capacity and its excellent range versatility, the A330neo is considered the ideal aircraft to support operators in their post-COVID-19 recovery.


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Old 12-23-2021, 02:13 PM   #292
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Re: Alitalia finally out of the abyss ... or maybe not. ITA Airways has born.

First ITA Airways A320 has been painted in the new livery. It is EI-DTE.





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Old 12-24-2021, 10:55 AM   #293
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Re: Alitalia finally out of the abyss ... or maybe not. ITA Airways has born.

It looks good to me. They're trying to distance themselves from the Alitalia brand and it looks very good!
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Old 12-24-2021, 11:15 AM   #294
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Originally Posted by DutchCollector View Post
It looks good to me. They're trying to distance themselves from the Alitalia brand and it looks very good!
Not so bad, something different from the usual Alitalia liveries and, especially, from the European "eurowhites".
I am waiting to see how this livery fits the A330-200 and -900neo.
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Old 01-13-2022, 10:33 AM   #295
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Re: Alitalia finally out of the abyss ... or maybe not. ITA Airways has born.

ITA Airways first A319 painted in the new livery.
It is named "Pietro Mennea", Italian runner.
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Old 01-14-2022, 06:37 AM   #296
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Re: Alitalia finally out of the abyss ... or maybe not. ITA Airways has born.

Looks cool!
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Old 01-14-2022, 06:48 AM   #297
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Re: Alitalia finally out of the abyss ... or maybe not. ITA Airways has born.

It looks better than the old AZ livery
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